Convenience was becoming the new normal and it was accelerated by the pandemic.
The COVID-19 pandemic changed how we do everything. From how we interact, to how we buy groceries, and how we consume digital media.
We call it preloved fashion, and it's something you should know about in 2022
SOUTH AFRICANS ARE TURNING TO THRIFTING
But one significant change was the business of decluttering our closets. Turning our barely worn clothes that are still in excellent condition into an income. Over the last decade, there has been a definite shift towards circular fashion.
The fashion industry has been a topic of debate across social media platforms because of its global pollution output rate and the questionable working conditions of many of these factories. And the pandemic has definitely not helped ease these concerns.
The average consumer has started appreciating the quality, over the quantity of clothing available. As a result, there has been a massive boom in the second-hand clothing industry.
Currently, the fast fashion industry expects to see a 20% increase over the next 10 years, while the pre-loved market has a projected growth of about 185%.
“Preloved fashion is a fashion exchange movement where buyers and sellers share their loved clothes. Not only do we make the sustainable choice of fashion circulation, one can also generate an income whilst doing so, anyone can literally turn their clothes into a business” said Phumi Körber - Wisi-Oi Marketplace founder
WHAT DOES THE FUTURE OF REPURPOSED FASHION LOOK LIKE?
With any growing market, comes growing demands and supply. Preloved-clothing platforms such as Wisi-Oi Marketplace (a South African online thrift store that is gaining popularity), have been created to simplify how we buy and sell second-hand clothes.
Sustainable shopping is the future and Wisi-Oi Marketplace, which stands for WEAR IT. SELL IT. OWN IT, is dedicated to providing a platform that allows buyers and sellers to buy and sell preloved fashion with ease, by turning their closet into a viable income source.
According to Threds Up, the world’s largest thrift store, an estimated 76% of people who have never resold their clothes and accessories are willing to start.
It is with this in mind that the Wisi-Oi marketplace focused on making the process seamless by allowing you to create your perfect boutique store to share your unique style with others while earning an income.
SELL AND BUY ANYWHERE IN SOUTH AFRICA
It is with this in mind that the Wisi-Oi marketplace focused on making the process seamless by allowing you to create your perfect boutique store to share your unique style with others while earning an income.
Open up your own preloved fashion boutique, visit www.wisioi.com.
So if you are in Cape Town you can now sell that second-hand Truwoths dress to a budding fashionista in Joburg. Are you in Port Elizabeth? No stress, just snap a few photos via the Wisi-oi app on the Google Play Store OR the Apple App Store and you have access to a nationwide marketplace.
Search from your favorite brands to more boutique items in a more sustainable way. Open up your own preloved fashion boutique, visit www.wisioi.comGoogle Play Store
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