Convenience was becoming the new normal and it was accelerated by the pandemic.
The COVID-19 pandemic changed how we do everything. From how we interact, to how we buy groceries, and how we consume digital media.
We call it preloved fashion, and it's something you should know about in 2022
SOUTH AFRICANS ARE TURNING TO THRIFTING
But one significant change was the business of decluttering our closets. Turning our barely worn clothes that are still in excellent condition into an income. Over the last decade, there has been a definite shift towards circular fashion.
The fashion industry has been a topic of debate across social media platforms because of its global pollution output rate and the questionable working conditions of many of these factories. And the pandemic has definitely not helped ease these concerns.
Currently, the fast fashion industry expects to see a 20% increase over the next 10 years, while the pre-loved market has a projected growth of about 185%.
“Preloved fashion is a fashion exchange movement where buyers and sellers share their loved clothes. Not only do we make the sustainable choice of fashion circulation, one can also generate an income whilst doing so, anyone can literally turn their clothes into a business” said Phumi Körber - Wisi-Oi Marketplace founder
WHAT DOES THE FUTURE OF REPURPOSED FASHION LOOK LIKE?
SELL AND BUY ANYWHERE IN SOUTH AFRICA
It is with this in mind that the Wisi-Oi marketplace focused on making the process seamless by allowing you to create your perfect boutique store to share your unique style with others while earning an income.
Open up your own preloved fashion boutique, visit www.wisioi.com.
So if you are in Cape Town you can now sell that second-hand Truwoths dress to a budding fashionista in Joburg. Are you in Port Elizabeth? No stress, just snap a few photos via the Wisi-oi app on the Google Play Store OR the Apple App Store and you have access to a nationwide marketplace.