"I started WISI-Oi (Wear It. Sell It. Own It.) out of pure frustration.

My closet was overflowing, but I had nothing to wear. I’d spent real money on clothes I barely wore, and I didn’t want to just donate them. I wanted to share them with people who’d love them like I once did, and also get the chance to shop from the kind of stylish closets I saw on social media.

Growing up in Soweto, I used to help my mom sell bale clothes from Europe at the market. That clothing waste helped sustain our family. Years later, I knew I wanted to digitise that same hustle to create something modern, safe, and fun, where anyone could sell their style and reach beyond their street corner.

WISI-Oi became that platform. Built from the ground up, bootstrapped, tested, and backed by our community.

Today, we’ve just secured our first investment from Google, been named Africa’s Best Female Tech Startup, and we’re now building something even bigger.

We’re leveling up resale in South Africa, and if you're reading this, you're part of what’s coming next."

- Phumi Körber - Founder